Podcast


Central Problem

The paper confronts how sustainability can become genuinely integrated into design education rather than remaining a superficial add-on or technical consideration. D’Anjou argues that sustainability cannot be effectively taught as a “utensil” to be applied to design projects; instead, it must be understood as a fundamental orientation of the designer’s self. The central question becomes: how can design education transform students’ fundamental projects so that sustainability becomes an authentic, freely chosen mode of being-in-the-world through design?

Main Thesis

The existential self, understood through Sartre‘s ontology, is the proper locus of sustainability in design. Drawing on Sartre’s concepts of being-for-itself (human consciousness), being-in-itself (the world without consciousness), and the fundamental project (one’s chosen way of being-in-the-world), d’Anjou argues that sustainability requires a “radical conversion” of the student-designer’s fundamental project.

The thesis reverses conventional approaches: instead of sustainability serving design (as a tool or constraint), design must serve sustainability. This reversal positions the designer not as a problem-solver producing artifacts but as a conscious self defining itself and its being-in-the-world through design choices and actions. The design project becomes an existential project where the student creates their identity through freely chosen commitments.

The studio setting provides the crucial pedagogical site where this transformation can occur, as the dialectical relationship between instructor and student creates space for reflective engagement with one’s fundamental project.

Historical Context

The paper emerges from growing concerns about environmental sustainability and design’s complicity in ecological destruction. The early 2000s saw increasing urgency around climate change and resource depletion, prompting design disciplines to incorporate sustainability into curricula—often superficially as technical knowledge or green criteria to be checked.

Sartre’s existentialism, developed primarily in the 1940s-1950s, provides the philosophical framework. His concepts of radical freedom, absolute responsibility, and the fundamental project offer resources for understanding how individuals can transform their fundamental orientations toward the world.

The work of Fry and Willis on “ontological designing” provides important context, arguing that design shapes not just artifacts but the being of designers and users. D’Anjou extends this through explicit engagement with Sartrean ontology, proposing that design education must address the ontological level of the student’s existence.

Philosophical Lineage

flowchart TD
    Husserl --> Phenomenology[Phenomenology]
    Phenomenology --> Sartre
    Heidegger --> Sartre
    Sartre --> BeingNothingness[Being and Nothingness]
    BeingNothingness --> DAnjou
    Fry --> OntologicalDesign[Ontological Design]
    Willis --> OntologicalDesign
    OntologicalDesign --> DAnjou
    Schon[Schön] --> ReflectivePractice[Reflective Practice]
    ReflectivePractice --> DAnjou

    class Husserl,Phenomenology,Sartre,Heidegger,BeingNothingness,DAnjou,Fry,Willis,OntologicalDesign,Schon,ReflectivePractice internal-link;

Key Thinkers

ThinkerDatesMovementMain WorkCore Concept
Sartre1905-1980ExistentialismBeing and NothingnessExistence precedes essence, radical freedom
Fry-Design TheoryA New Design PhilosophyDefuturing, sustainment
Willis-Design Theory”Ontological Designing”Ontological design
Schön1930-1997Education TheoryThe Reflective PractitionerReflection in action
Heidegger1889-1976PhenomenologyBeing and TimeBeing-in-the-world

Key Concepts

ConceptDefinitionRelated to
Being-for-itselfHuman consciousness; that which is aware of itself and can negate, question, and projectSartre, Existentialism
Being-in-itselfThe world without consciousness; undifferentiated, self-identical beingSartre, Ontology
Fundamental projectThe basic orientation one has chosen toward existence; structures all subsidiary projectsSartre, Existentialism
Radical conversionTransformation of one’s fundamental project; shift from pre-reflective to reflective modeSartre, Ethics
Existential projectAny project through which individuals define themselves through choices and actionsSartre, Agency
SustainmentEnvironments designed with the ability to sustain that which needs to be sustainedFry, Sustainability

Authors Comparison

ThemeSartreFryD'Anjou
Central concernHuman freedom and responsibilityDesign and defuturingExistential foundation of sustainability
ApproachPhenomenological ontologyCritical design theoryApplied existentialism
AgencyIndividual consciousnessDesign practiceStudent-designer self
TransformationRadical conversionRedirective practicePedagogical intervention

Influences & Connections

  • Predecessors: D'Anjou ← influenced by ← Sartre, Fry, Willis, Schön
  • Contemporaries: D'Anjou ↔ dialogue with ↔ design education theorists, sustainability researchers
  • Related movements: Ontological Design ↔ resonates with ↔ existentialist design theory
  • Pedagogical context: Design studio → site of → existential transformation

Summary Formulas

  • Existential inversion: Instead of sustainability serving design (as tool), design must serve sustainability (as existential commitment).
  • Sartrean foundation: Human consciousness (being-for-itself) organizes the world through projects; sustainability must become part of the designer’s fundamental project.
  • Radical conversion: Transforming students’ fundamental projects requires moving from pre-reflective to reflective mode, making visible the underlying orientations that structure design choices.
  • Pedagogical role: The design instructor’s task is to bring sustainability into the dialectic between existential and design projects, enabling students to freely choose sustainability as authentic self-definition.

Timeline

YearEvent
1943Sartre publishes Being and Nothingness
1946Sartre delivers “Existentialism is a Humanism”
1983Schön publishes The Reflective Practitioner
1999Fry publishes A New Design Philosophy
2006Willis publishes “Ontological Designing”
2007D'Anjou publishes “The Existential Self as Locus of Sustainability in Design”

Notable Quotes

“The question of sustainability becomes not what sustainability can do for design but rather what design can do for sustainability.”

“The designer is to be considered as a conscious self that defines the self and his/her being-in-the-world through the design project and the act of design, and not as a problem-solving agent aiming only at the making of artefacts.”

“It is thus in the dialectical situation that takes place between the project of defining the self (the existential project) and the design project, that sustainability in these terms might be approached.”